Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1784 articles by Peter Adams
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Reebok spins photo memories into custom digital sneakers with AI tool
May 10, 2024 -
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
May 9, 2024 -
Gap names new global CMO amid push to revitalize brand
May 8, 2024 -
How Meta is addressing marketers’ generative AI concerns with new tools
May 8, 2024 -
Omnicom shakes up Sparks & Honey amid Omni platform push
May 6, 2024 -
Digital’s media-buying bonanza wrestles with an industry at crossroads
May 6, 2024 -
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
May 2, 2024 -
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
May 1, 2024 -
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
April 30, 2024 -
WPP lags agency peers amid China, tech spending pullbacks
April 29, 2024 -
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
April 26, 2024 -
Why Meta’s costly AI vision looks more compelling than the metaverse
April 25, 2024 -
Saks seeks to carve out luxury niche in retail media with network launch
April 24, 2024 -
Firehouse Subs deepens agency bench to ignite ‘creative firepower’
April 23, 2024 -
Omnicom’s bets on precision marketing contribute to growth bump
April 22, 2024 -
Why Sprite is heating up its lifestyle pitch with new Chill soda
April 22, 2024 -
Southwest finds its swagger again with ‘The Big Flex’ campaign
April 19, 2024 -
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
April 18, 2024 -
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
April 17, 2024 -
Report: CMO tenure stabilizes, though volatility remains high at top brands
April 16, 2024 -
Meet the agency behind some of CPG’s splashiest brand refreshes
April 15, 2024 -
Publicis credits new business tailwinds, tech rebound for continued strength
April 15, 2024 -
Wow Bao links restaurant rewards to Roblox in platform-first integration
April 11, 2024 -
Puma rallies around sport performance for largest marketing investment yet
April 10, 2024 -
Dove pledges to not use AI models in lieu of real women in its advertising
April 9, 2024