Columns

Advertisers get failing grade for mobile marketing during Super Bowl broadcast

By Jeff Hasen

Clearly, the mobile industry has to work harder to convince the world’s biggest brands and agencies to add mobile components while reaching the world’s biggest audience.

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Database/CRM

Kodak rolls out ambitious plans for mobile

By Dan Butcher

A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.

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Media

NBC details aggressive mobile initiatives for 2010 Olympics

By Chris Harnick

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

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Advertising

Google exec to keynote Mobile Marketing Day March 4 in New York

By Staff reports

Due to snow conditions the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association, has been postponed to Thursday, March 4.

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Advertising

Mobile Marketer's Mobile Outlook 2010

By Mickey Alam Khan

As Mobile Marketer's Mobile 2010 proves, marketers are integrating mobile into their multichannel plans. Yet another bright year for mobile marketing, media and commerce.

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Commerce

Jim Beam launches mobile donation campaign for US troops - Mobile Commerce Daily

By Staff reports

Today in Mobile Commerce Daily: Jim Beam launches mobile donation campaign for US troops; Top 20 reasons why all retailers should have mobile sites; Developers look to bypass app stores, go direct: Bango.

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Television

Qualcomm’s Flo TV runs three Super Bowl ads

By Dan Butcher

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

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Editorials

Announcing the official launch of Mobile Commerce Daily

By Mickey Alam Khan

Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.

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Classic Guides

Mobile Marketer's Mobile Women to Watch 2010

By Mickey Alam Khan

Mobile Marketer’s Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.

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Advertising

Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

This edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice to brands, agencies and publishers on how to create, deploy and measure mobile ad campaigns and programs.

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Commerce

Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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