Associations

What effect will the FCC broadband plan have on mobile marketing?

By Giselle Tsirulnik

The FCC has submitted its National Broadband Plan to Congress and the ambitious agenda holds quite some promise for mobile marketing and commerce.

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Database/CRM

United Airlines expands mobile offerings in time for spring break travel

By Dan Butcher

Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

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Webinars

Webinar: IHOP Restaurants: Mobile Marketing for Retailers

By Staff reports

How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

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Research

Mobile apps to generate $1.6 billion in revenue in 2010: Study

By Rimma Kats

Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.

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Commerce

How retailers should merchandise on mobile - Mobile Commerce Daily

By Staff reports

Mobile Commerce Daily today - How retailers should merchandise on mobile; PayPal upgrades app to enable �Bump� money transfers.

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Content

Lil Wayne promo on Myxer leads to 20 percent increase in DVD sales

By Giselle Tsirulnik

Music producer Quincy Jones III launched a campaign on Myxer that used ad-supported mobile entertainment to drive sales of Lil Wayne DVDs.

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Content

Mobile apps to achieve 50B downloads in 2012: GetJar

By Dan Butcher

Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.

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Columns

Search engine optimization is killer app for mobile

By Jacques Hart

Here is the little secret that Google and Bing want to keep quiet: organic search engine presence is platform-agnostic.

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Advertising

Mobile Marketer's Mobile Outlook 2010

By Mickey Alam Khan

As Mobile Marketer's Mobile 2010 proves, marketers are integrating mobile into their multichannel plans. Yet another bright year for mobile marketing, media and commerce.

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Editorials

Announcing the official launch of Mobile Commerce Daily

By Mickey Alam Khan

Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.

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Classic Guides

Mobile Marketer's Mobile Women to Watch 2010

By Mickey Alam Khan

Mobile Marketer�s Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.

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Advertising

Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

This edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice to brands, agencies and publishers on how to create, deploy and measure mobile ad campaigns and programs.

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Commerce

Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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