Commerce

Orbitz runs James Bond mobile promo

By Dan Butcher

Online travel service Orbitz Worldwide has struck a partnership with the makers of the upcoming James Bond movie, "Quantum of Solace," as part of a renewed emphasis on mobile.

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Messaging

Exclusive: Verizon Wireless transaction fee could affect SMS text messaging

By Mickey Alam Khan

Verizon Wireless’ decision to levy a 3-cent transaction fee for every outbound SMS message sent to its subscriber base could potentially threaten the viability of legitimate text messaging.

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Content

Oxford English Dictionary goes mobile with iPhone app

By Dan Butcher

The Concise Oxford English Dictionary, Eleventh Edition, has been added to the Talking English Dictionary application for Apple’s iPhone and iPod touch.

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Advertising

Zogby, JumpTap partner in mobile ad campaign for polling

By Mickey Alam Khan

Zogby International, a leading political pollster, has partnered with mobile search and advertising services firm JumpTap to debut a mobile ad campaign surveying likely voters on the presidential election.

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Banking and payments

J&B, Mitek partner on mobile scanning, check deposits

By Dan Butcher

Mitek Systems Inc. and J&B Software Inc. have partnered to let consumers deposit checks by scanning them with their handset.

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Advertising

Fidelity VC: Mobile marketers operating in carrier-controlled closed market

By Mickey Alam Khan

One reassuring voice in all this stock market doom and gloom is Fidelity Ventures’ attitude to mobile marketing and investments in that field.

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Columns

Pre-scoring most effective weapon for mobile marketing deliverability

By JF Sullivan

In examining the efficacy of mobile marketing, content rendering tools and scoring system technologies are needed.

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Commerce

Submissions invited for Mobile Marketer’s Classic Guide to Mobile Commerce

By Mickey Alam Khan

Mobile Marketer is inviting article submissions for its Classic Guide to Mobile Commerce, a definitive how-to guide on enabling shopping and buying over the mobile channel.

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Advertising

Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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Advertising

Mobile Marketer's Mobile Outlook 2008

While the channel still faces challenges, there's no doubt that mobile marketing will this year win serious attention from marketers looking to move money where consumers are. Read more in Mobile Marketer's Mobile Outlook 2008.

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