Search

Why getting mobile SEO right is critical

By Chantal Tode

Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

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Research

Rewards-based ads double mobile advertising engagement: report

By Lauren Johnson

Consumers who engage with rewards-based advertising are more likely to click on and interact with mobile ads than the average mobile user, according to a new report from Millward Brown and SessionM.

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Advertising

Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela's, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela's and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Manufacturers

Microsoft vies for cross-platform scale with Office app

By Lauren Johnson

Microsoft’s decision last week to launch an iOS application for its Office services points to the company's goal to have a presence across all operating systems.

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Television

Viggle reaches 3M registered users as second-screen initiatives continue to soar

By Rimma Kats

Viggle has reached a new milestone with its user base hitting the three-million mark since its initial launch and consumers having checked into their favorite TV shows more than 250 million times.

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Commerce

Groupon’s fortunes grow on basis of strong mobile positioning - Mobile Commerce Daily

By Staff reports

Mobile Commerce Daily today - Groupon’s fortunes grow on basis of strong mobile positioning; Quiznos enhances geotargeting with behavioral data to drive coupon redemptions.

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Content

DailyCandy revamps site, mobile app to accomodate multiplatform readers

By Lauren Johnson

NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover more personalized content.

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Advertising

Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app - Luxury Daily

By Staff reports

Luxury Daily today - Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.

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Columns

How to avoid major mobile traps

By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Creative

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Advertising

By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

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Classic Guides

Mobile Marketer's Mobile Women to Watch 2013

By Staff reports

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Editorial calendar

Editorial calendar 2013 for Mobile Marketer

Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Creative

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

Entire article